Privacy Policy

1. Who We Are

This website is operated by Lucy Aingworth, trading as Aingworth, a South African registered business. References to "we", "us", or "our" in this policy refer to Aingworth and Lucy Aingworth personally.

Contact: info@aingworth.com

We are based in South Africa and serve clients globally, including in the United States, United Kingdom, Europe, Australia, and Asia. This policy is designed to comply with the Protection of Personal Information Act (POPIA) applicable in South Africa, the General Data Protection Regulation (GDPR) where applicable to users in the European Economic Area and United Kingdom, and the California Consumer Privacy Act (CCPA) where applicable to California residents.

2. What Information We Collect

Information you give us directly

When you use our contact form, email capture forms, or diagnostic quiz, we may collect:

• Your name and email address
• Your company name and country
• Information about your business and budget range
• Your responses to the Recognition Diagnostic quiz
• Any messages or enquiries you send us

Information collected automatically

When you visit this website, we collect anonymous usage data through Google Analytics, including pages visited, time on page, geographic location at country level, device type, browser, and referring source. This information is aggregated and is not personally identifiable. Standard web server logs may also collect basic technical information such as your IP address and browser type through our hosting provider, GitHub Pages.

Information from third-party services

We use Formspree to process form submissions. When you submit a form, your data is transmitted to Formspree's servers in accordance with their privacy policy, available at formspree.io/legal/privacy-policy.

3. How We Use Your Information

We use the information you provide to:

• Respond to your enquiries and messages
• Send you requested resources such as the AI Visibility Checklist
• Provide your diagnostic results and follow-up information
• Send you the personalised proposal or breakdown you requested
• Communicate about consulting, coaching, or speaking engagements

We do not use your information for automated decision-making, profiling, or advertising. We do not add you to any marketing list without your explicit consent at the point of submission.

4. Legal Basis for Processing

We process your personal information on the following bases:

• Your consent - when you submit a form, you consent to us using your details to respond
• Legitimate interests - to respond to business enquiries and manage our consulting relationships
• Contract performance - when processing information as part of delivering services you have engaged

5. Who We Share Your Information With

We do not sell, rent, or trade your personal information to any third party.

We share information only with:

• Formspree - our form processing provider, which handles form submissions on our behalf
• Google Analytics - we use Google Analytics (GA4) to understand how visitors use this website. Data is processed in accordance with Google's privacy policy
• GitHub Pages - our website hosting provider, which processes standard server logs

Both services are established platforms with their own published privacy policies. We do not share your information with any other third parties without your explicit consent, except where required by law.

6. How Long We Keep Your Information

We retain your contact information and enquiry details for as long as is necessary to respond to your enquiry and manage any resulting business relationship, or for a maximum of three years from last contact, whichever is sooner.

You can request deletion of your information at any time by emailing info@aingworth.com.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• The right to access the information we hold about you
• The right to correct inaccurate information
• The right to request deletion of your information
• The right to object to processing or request restriction of processing
• The right to data portability (where applicable)
• The right to withdraw consent at any time (where processing is based on consent)

To exercise any of these rights, please contact us at info@aingworth.com. We will respond within 30 days.

If you are based in South Africa, you also have the right to lodge a complaint with the Information Regulator at inforegulator.org.za. If you are based in the UK or EU, you have the right to complain to your local data protection authority.

8. Cookies and Analytics

This website uses Google Analytics (GA4) to understand how visitors interact with our content. Google Analytics uses cookies to collect anonymous usage data. This data helps us improve the website and understand which content is most useful. No personally identifiable information is shared with Google Analytics.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. You can also manage or disable cookies through your browser settings.

Beyond analytics, no additional cookies are set for advertising or marketing purposes.

9. Security

We take reasonable technical and organisational measures to protect your personal information. All form submissions are processed via HTTPS. We do not store sensitive personal or financial information beyond what is necessary for normal business correspondence.

10. California Residents - CCPA

If you are a resident of California, the California Consumer Privacy Act (CCPA) gives you specific rights regarding your personal information. This section describes those rights and how to exercise them.

Your rights under the CCPA

• Right to know - you have the right to request that we disclose what personal information we have collected about you, the categories of sources, the business purpose for collecting it, and any third parties we share it with
• Right to delete - you have the right to request that we delete personal information we have collected from you, subject to certain exceptions
• Right to correct - you have the right to request that we correct inaccurate personal information we hold about you
• Right to opt out of sale - we do not sell your personal information to third parties. You do not need to opt out, but you have this right if our practices change
• Right to non-discrimination - we will not discriminate against you for exercising any of your CCPA rights

Categories of personal information we collect

In the past 12 months we have collected the following categories of personal information from users who have submitted forms on this website:

• Identifiers such as name and email address
• Professional or employment-related information such as company name and country
• Commercial information such as budget range and service interest
• Internet or network activity information collected by our hosting provider via standard server logs

We collect this information directly from you when you submit a form, and indirectly through standard web hosting logs. We use this information solely to respond to your enquiries and deliver requested resources. We do not sell this information.

How to exercise your CCPA rights

To submit a CCPA request, email us at info@aingworth.com with the subject line "CCPA Request" and describe what you are requesting. We will respond within 45 days. We may need to verify your identity before processing your request.

11. International Transfers

Our form processing provider, Formspree, may store and process data in the United States. By submitting a form on this website, you acknowledge that your information may be transferred internationally. We have selected providers with appropriate data protection standards.

12. Children

This website is not directed at children under the age of 18. We do not knowingly collect personal information from anyone under 18. If you believe a child has submitted information through this website, please contact us and we will delete it promptly.

13. Changes to This Policy

We may update this privacy policy from time to time. The date at the top of this page reflects the most recent update. Continued use of this website after any update constitutes acceptance of the revised policy.

14. Contact Us

For any questions about this privacy policy or how we handle your personal information, please contact:

• Email: info@aingworth.com
• Contact form: aingworth.com/contact