Terms of Use

1. About This Website

This website is operated by Lucy Aingworth, trading as Aingworth, a South African registered business. The website is located at aingworth.com and includes all pages, tools, and content published under that domain, including the Recognition Diagnostic and all associated resources.

Aingworth serves clients globally including in the United States, United Kingdom, Europe, Australia, and Asia. While the business is registered and operated in South Africa, these terms acknowledge the rights of users in other jurisdictions where applicable.

2. Using This Website

You may use this website for lawful personal and commercial purposes. You may not:

• Use this website in any way that violates applicable laws or regulations
• Reproduce, copy, or distribute any content from this website without our written permission, except as expressly permitted below
• Use automated tools to scrape, crawl, or extract content from this website at scale
• Attempt to gain unauthorized access to any part of this website or its underlying systems
• Use this website to transmit harmful, offensive, or unsolicited communications

3. Intellectual Property

Frameworks and named concepts

The following are proprietary frameworks and concepts developed by Lucy Aingworth and published in Become the Answer. All rights are reserved:

• The Recognition Triangle
• The Recognition Economy
• The Machine Gatekeeper
• Authority Debt
• The Authority Method
• The Composite Picture
• The six Recognition Triangle patterns (The Promising Claim, The Hidden Expert, The Validated Generalist, The Strong Foundation, The Recognized Authority, The Decaying Authority)

You may reference these frameworks in conversation, writing, and professional practice provided you attribute them to Lucy Aingworth and Become the Answer. You may not reproduce, commercialize, or adapt these frameworks as your own without written permission.

Website content

All text, graphics, design, and code on this website are the property of Lucy Aingworth and Aingworth unless otherwise stated. You may not reproduce or republish website content without written permission.

The book

Become the Answer: How Brands Build Authority in the Age of AI is copyright Lucy Aingworth, first published 2026 by Aingworth. All rights reserved. Quotation for review, commentary, or educational purposes is permitted in accordance with fair dealing provisions, provided attribution is given.

4. The Recognition Diagnostic

The Recognition Diagnostic is a free self-assessment tool provided for informational purposes. It is based on the Recognition Triangle framework from Become the Answer.

The results produced by the diagnostic are indicative assessments based on your self-reported answers. They are not a substitute for professional brand or marketing advice. Aingworth makes no warranty as to the accuracy, completeness, or fitness for purpose of any diagnostic result.

By submitting your email address at the end of the diagnostic, you consent to receiving a follow-up email from Lucy Aingworth. You will not be added to any marketing list without further consent.

5. Services and Engagements

Information on this website about consulting, coaching, speaking, and workshop services is provided for general information only. Prices shown are starting rates and are subject to change. All engagements are subject to a separate written agreement between the client and Aingworth.

Nothing on this website constitutes a binding offer or contract for services.

6. Accuracy of Information

We make reasonable efforts to ensure that the information on this website is accurate and current. However, we do not warrant that all information is complete, accurate, or up to date at all times. Statistics and research cited on this website reflect sources available at the time of publication and may become outdated.

7. External Links

This website contains links to third-party websites including Amazon, LinkedIn, and other platforms. These links are provided for convenience. We have no control over the content of those sites and we accept no responsibility for them or for any loss or damage arising from your use of them.

8. Limitation of Liability

To the fullest extent permitted by law, Aingworth and Lucy Aingworth accept no liability for any direct, indirect, incidental, or consequential loss or damage arising from your use of this website or reliance on any information contained within it.

This includes but is not limited to loss of revenue, loss of data, or business interruption, whether arising in contract, tort, or otherwise, even if we have been advised of the possibility of such damage.

9. Disclaimer

The content on this website is provided for general information and educational purposes. It does not constitute professional legal, financial, or business advice. You should seek appropriate professional advice before making decisions based on information found on this website.

10. Governing Law and Jurisdiction

These terms are governed by the laws of the Republic of South Africa. Aingworth is a South African registered business and operates under South African law.

If you are accessing this website from outside South Africa, you are responsible for ensuring that your use complies with the laws of your jurisdiction. Nothing in these terms limits any rights you may have under the laws of your own country that cannot be excluded by contract.

For users in the United States

If you are a California resident, your privacy rights under the California Consumer Privacy Act (CCPA) are addressed in our Privacy Policy. Other US state privacy laws may also grant you rights regarding your personal information. Please refer to our Privacy Policy for full details on how we handle personal information and how to exercise your rights.

For users in the European Economic Area and United Kingdom

If you are located in the EEA or UK, your rights under the General Data Protection Regulation (GDPR) or UK GDPR apply to how we process your personal data. Please refer to our Privacy Policy for details.

Any disputes arising from the use of this website shall, to the extent not resolved by the applicable consumer protection laws of your jurisdiction, be subject to the jurisdiction of the South African courts.

11. Changes to These Terms

We may update these terms from time to time. The date at the top of this page reflects the most recent update. Continued use of this website after any update constitutes your acceptance of the revised terms.

12. Contact

For any questions about these terms, please contact us:

• Email: info@aingworth.com
• Contact form: aingworth.com/contact