Built on a real framework
Every engagement applies the Recognition Triangle: a diagnostic and strategic framework, not motivational content.
HER-Worth
Built for women who are done playing small.
Your worth was never the problem.
The system was.
This is for you if
Tick what applies
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You are a woman founder or executive who has built real expertise but can't get the market to see it clearly.
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You are invisible in AI search and your competitors are getting cited instead of you.
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You are second-guessing your positioning or carrying pressure that is making it harder to make clear decisions.
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You want to build real, durable authority without performing for an algorithm or shrinking to fit someone else's idea of what a brand should look like.
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You are ready for a direct, honest conversation with someone who has been in the room and is not going to sugarcoat it.
View prices in
Starting rates. Final scope confirmed after initial conversation.
HER
For women. Unambiguously.
Worth
Authority. Value. Recognition. All the things that should already be visible.
Aingworth
The same brand. The same framework. A different conversation.
HER-Worth is part of Aingworth. It uses the same Recognition Triangle framework and the same direct approach. The difference is the audience, the context, and the conversation that is needed.
Why HER-Worth exists
Women are not underperforming. They are underrecognized.
37%
Stat wording to be confirmed with Lucy before launch
89%
Stat wording to be confirmed with Lucy before launch
The recognition economy is not gender-neutral. Women-led businesses and women executives face a compounding problem: the signals that AI systems use to determine authority have historically been easier to build for those who were already in the room. Thought leadership platforms, media coverage, speaking stages, and citation networks all carry structural bias that pre-dates the AI era.
That bias does not disappear when the search engine becomes an AI. In some ways it amplifies. AI models learn from existing authority signals. If those signals underrepresent women's expertise, the model underrepresents women's expertise in its answers.
HER-Worth exists because the solution to a structural problem is a structural one. Not a mindset fix. Not a confidence workshop. Not a list of social media tips. A real, systematic approach to building the kind of authority that AI systems can find, interpret, and cite.
The same framework. Applied with full awareness of the additional context that women in business are navigating every single day.
The approach
Not empowerment content. Actual strategy.
Direct. Not softened.
The conversations here are honest. If your positioning is unclear, you will hear it. If your expertise outruns your visibility, we fix the structure, not you.
Context-aware
The structural bias women navigate is named and accounted for in the strategy. It is never used as a reason to aim lower.
Asset-focused
We make the expertise you already have legible to machines and markets. No manufactured persona. No performance.
Builds capability, not dependency
You learn the system as we apply it, so the authority you build keeps compounding after the engagement ends.
From someone in it
Lucy built Aingworth and HER-Worth inside the same system. The advice comes from the room, not the sidelines.
The Programme
Three ways to work together.
Each offer can stand alone or connect into a broader engagement. Use the currency toggle above to view prices in ZAR or USD.
01 / Authority Consulting
Strategic consulting for women building authority in AI search.
One-to-one strategy work applying the Recognition Triangle to your brand. We audit where you stand, map the gaps between your expertise and your visibility, and build a structured plan for closing them. Specifically designed for women founders and executives building authority in a system that was not built with you in mind.
Start a ConversationStarting from
R15,000
Per month
- Recognition Triangle audit
- Monthly strategy sessions
- AI visibility roadmap
- Authority signal monitoring
- Email support between sessions
02 / One-to-One Coaching
Clarity, direction, and a thinking partner who gets it.
Virtual coaching sessions for women founders and executives who need space to think clearly, make better decisions, and build confidence that is grounded in their actual expertise rather than performance. Sessions cover positioning, brand authority, AI visibility strategy, growth leadership, and the personal side of building a business in a system that still underestimates you.
Book a SessionStarting from
R2,500
Per session
- Brand clarity and positioning
- AI visibility and authority strategy
- Growth decision-making
- Leadership under pressure
- Executive packages available
03 / Group Programme
A cohort of women building authority together.
A structured group programme applying the Become the Answer framework to a cohort of women founders and executives. Peer accountability, shared learning, and facilitated strategy sessions, designed to produce real outputs, not just insights. The format and cadence are being designed now based on what the first cohort actually needs.
Join the WaitlistPricing
To be confirmed
With the first cohort
- Recognition Triangle applied as a group
- Facilitated strategy sessions
- Peer accountability and support
- Real outputs, not just insights
- Shaped by the first cohort
The Framework
The Recognition Triangle, applied to your reality.
The Recognition Triangle maps brand authority across three dimensions. All three need to work together for AI systems to recognise and cite your expertise consistently. HER-Worth applies the framework with full awareness of the structural challenges women face in building each dimension.
Clarity
How clearly your brand communicates what you stand for and who you serve. Many women hold this internally but have not yet made it legible to external systems. We articulate it, then structure it.
Credibility
The external signals that verify your expertise: publications, citations, media, speaking, and platform presence. These have historically been harder for women to accumulate. We build them deliberately.
Earned Authority
The compounding recognition that comes from consistent, genuine expertise signals over time. Not manufactured. Not bought. Built, so it holds up when AI systems evaluate it.
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Group Programme
Join the waitlist
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The HER-Worth group cohort is being designed now. Enter your email to be first in line when applications open, and to receive updates as the programme takes shape.
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