Corroboration
Independent sources confirming the same thing.
Aingworth Concept
Full explanation
Corroboration happens when independent sources provide consistent evidence supporting the same understanding of a brand, claim, or fact.
Why this matters
It is the mechanism behind Consensus Over Rankings. Saying something on your own website is a claim. The web confirming it independently is evidence.
Where this sits
Corroboration belongs to Retrieval, Evidence & Consensus, one of the seven layers of the Aingworth Glossary. Information exists, then it is retrieved, then sources are selected, then they corroborate one another, then consensus emerges. This is where Aingworth's Consensus Over Rankings thesis lives.
Ready to see where your brand stands?
Start with the free diagnostic to see which condition of the Recognition Triangle is leaking, or read the frameworks these terms belong to.