Content Clusters
Groups of linked content organized around a core topic.
Industry Term
Full explanation
Content clusters are groups of related content organized around a core topic, typically linked together, to demonstrate depth and help search and AI systems understand how the pieces relate.
Why this matters
Clusters make depth legible. They show a system that a set of pages belongs together rather than leaving it to infer the connection.
Where this sits
Content Clusters belongs to Content & Authority Strategy, one of the seven layers of the Aingworth Glossary. Where this thinking connects back to real work: the structures and evidence a brand builds to earn recognition, not just publish content.
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