06 · Content & Authority Strategy

Internal Linking

Linking between a site's own pages to show how they relate.

Industry Term

Full explanation

Internal linking is the practice of linking between pages on the same website to show search engines and AI systems how content relates and where authority concentrates.

Why this matters

It is the cheapest way to make a body of work read as one connected argument rather than a pile of separate posts.

Where this sits

Internal Linking belongs to Content & Authority Strategy, one of the seven layers of the Aingworth Glossary. Where this thinking connects back to real work: the structures and evidence a brand builds to earn recognition, not just publish content.

Related terms

Content Clusters Groups of linked content organized around a core topic. Content Architecture How content is structured and connected so it can be navigated. Topical Authority Demonstrated depth across a subject rather than a single page.
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