Internal Linking
Linking between a site's own pages to show how they relate.
Industry Term
Full explanation
Internal linking is the practice of linking between pages on the same website to show search engines and AI systems how content relates and where authority concentrates.
A link from one page to another is a signal about relationship, not just navigation: it tells a crawling system that the two pages are related, and, depending on which pages link to which, it indicates which pages the site itself treats as central versus supporting.
Done well, internal linking turns a set of individually published pages into a connected structure a system can traverse: a glossary term linking to the framework it belongs to, which links to the related terms, which link back, builds a legible map rather than a scatter of disconnected pages that each have to be discovered and understood on their own.
Why this matters
It is the cheapest way to make a body of work read as one connected argument rather than a pile of separate posts.
Example
A glossary term page that links to its parent category, its related terms, and the framework page it supports gives a crawling system a clear map of how that concept fits into the larger body of work. The same page with no internal links would need to be understood in complete isolation.
Where this sits
Internal Linking belongs to Content & Authority Strategy, one of the seven layers of the Aingworth Glossary. Where this thinking connects back to real work: the structures and evidence a brand builds to earn recognition, not just publish content.
Continue with: The GEO Gold Rush: Why Most AI Visibility Advice Is Wrong.
Related terms
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