Knowledge Graph
A structured map of entities and how they relate.
Technical Term
Full explanation
A knowledge graph is a structured database of entities and the relationships between them, used by search and AI systems to understand how people, brands, and concepts connect.
Why this matters
Presence in a knowledge graph is one of the strongest forms of structural authority, because it is where a system stores what it considers settled about an entity.
Where this sits
Knowledge Graph belongs to Search, SEO & Generative Optimization, one of the seven layers of the Aingworth Glossary. The established disciplines brands use to improve discoverability. Useful, and often necessary, but tactics that sit on top of a brand's underlying authority infrastructure rather than replace it.
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