04 · The Disciplines
Search, SEO & Generative Optimization
The established disciplines brands use to improve discoverability. Useful, and often necessary, but tactics that sit on top of a brand's underlying authority infrastructure rather than replace it.
New to the disciplines?
Begin with these foundational concepts:
All Search, SEO & Generative Optimization terms (11)
Search Engine Optimization (SEO)
Improving a site so search engines can index, understand, and rank it.
Industry TermGenerative Engine Optimization (GEO)
Optimizing content for representation in generative AI environments.
Industry TermAnswer Engine Optimization (AEO)
Structuring content so answer engines can extract and use it.
Industry TermSemantic Search
Search that interprets meaning rather than matching keywords.
Technical TermSemantic Optimization
Structuring content so its meaning, not just its keywords, is clear.
Industry TermEntity Recognition
Identifying and classifying real-world things within text.
Technical TermEntity Authority
The strength and consistency of the signals tied to an entity.
Industry TermKnowledge Graph
A structured map of entities and how they relate.
Technical TermStructured Data
Information formatted so machines can read it directly.
Technical TermSchema Markup
A structured data vocabulary added to a page to disambiguate it.
Technical TermE-E-A-T
Google's Experience, Expertise, Authoritativeness, and Trustworthiness framework.
Industry TermNo terms match your search. Try a different word, or clear the box above.
Ready to see where your brand stands?
Start with the free diagnostic to see which condition of the Recognition Triangle is leaking, or read the frameworks these terms belong to.