05 · What Is Happening Underneath

AI & Search Infrastructure

The technical vocabulary behind the interfaces. Useful for understanding how the systems work, without becoming the center of the conversation.

10 terms
Other layers 01 Recognition & Authority 02 AI-Mediated Discovery 03 Retrieval, Evidence & Consensus 04 Search, SEO & Generative Optimization 06 Content & Authority Strategy 07 Measurement & AI Visibility
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New to the infrastructure?

Begin with these foundational concepts:

Start 01 Large Language Model (LLM) A model trained on large amounts of text to understand and generate language. Read the full explanation Start 02 Generative AI AI that creates new content rather than only retrieving it. Read the full explanation Start 03 Embeddings Numerical representations that place similar meanings close together. Read the full explanation

All AI & Search Infrastructure terms (10)

Large Language Model (LLM)

A model trained on large amounts of text to understand and generate language.

Technical Term

Generative AI

AI that creates new content rather than only retrieving it.

Technical Term

Natural Language Processing (NLP)

The field concerned with machines understanding human language.

Technical Term

Machine Learning

Building systems that learn patterns from data rather than rules.

Technical Term

Embeddings

Numerical representations that place similar meanings close together.

Technical Term

Vector Search

Finding results by similarity in meaning rather than exact words.

Technical Term

Context Window

How much text a model can hold in view at once.

Technical Term

Token

The basic unit of text a model processes.

Technical Term

Entity

A distinct, identifiable thing a system can recognize and connect.

Technical Term

AI Hallucination

Inaccurate or fabricated output presented as fact.

Technical Term

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