05 · AI & Search Infrastructure

Machine Learning

Building systems that learn patterns from data rather than rules.

Technical Term

Full explanation

Machine learning is a method of building AI systems where a model learns patterns from data, rather than following rules written explicitly by a person.

Why this matters

Because these systems learn from data rather than rules, there is no algorithm to reverse engineer. What a brand can influence is the evidence the systems learn and retrieve from.

Where this sits

Machine Learning belongs to AI & Search Infrastructure, one of the seven layers of the Aingworth Glossary. The technical vocabulary behind the interfaces. Useful for understanding how the systems work, without becoming the center of the conversation.

Related terms

Large Language Model (LLM) A model trained on large amounts of text to understand and generate language. Natural Language Processing (NLP) The field concerned with machines understanding human language. Generative AI AI that creates new content rather than only retrieving it.
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