06 · What A Brand Actually Builds
Content & Authority Strategy
Where this thinking connects back to real work: the structures and evidence a brand builds to earn recognition, not just publish content.
New to authority strategy?
Begin with these foundational concepts:
All Content & Authority Strategy terms (10)
Topical Authority
Demonstrated depth across a subject rather than a single page.
Industry TermContent Architecture
How content is structured and connected so it can be navigated.
Industry TermContent Clusters
Groups of linked content organized around a core topic.
Industry TermContent Depth
How thoroughly a piece of content actually covers its subject.
Industry TermInternal Linking
Linking between a site's own pages to show how they relate.
Industry TermFirst-Party Content
What a brand publishes about itself, on channels it controls.
Industry TermThird-Party Evidence
Evidence about a brand from sources it does not control.
Industry TermDigital PR
Earning coverage and mentions from independent publications.
Industry TermTrust Signals
The cues that help people and systems judge reliability.
Industry TermEntity Signals
The information that helps a system identify a brand correctly.
Industry TermNo terms match your search. Try a different word, or clear the box above.
Ready to see where your brand stands?
Start with the free diagnostic to see which condition of the Recognition Triangle is leaking, or read the frameworks these terms belong to.