06 · Content & Authority Strategy

Digital PR

Earning coverage and mentions from independent publications.

Industry Term

Full explanation

Digital PR is the practice of earning coverage, links, and mentions from independent publications and sources, historically for search visibility, and increasingly as a way to build the third-party evidence AI systems draw on.

Why this matters

The discipline has not changed much, but the reason for it has. Coverage is now evidence a system can corroborate against, not just a link.

Where this sits

Digital PR belongs to Content & Authority Strategy, one of the seven layers of the Aingworth Glossary. Where this thinking connects back to real work: the structures and evidence a brand builds to earn recognition, not just publish content.

Related terms

Third-Party Evidence Evidence about a brand from sources it does not control. Expert Authority The Earned Authority layer built from analysts, academics, and industry publications. Brand Mention Any instance of a brand being named or referenced.
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