Schema Markup
A structured data vocabulary added to a page to disambiguate it.
Technical Term
Full explanation
Schema markup is a specific vocabulary of structured data, typically added to a webpage, that helps search engines and AI systems understand what the page is about and disambiguate its entities.
Why this matters
Schema is infrastructure, not a citation trick. It helps systems tell one entity from another, which is a prerequisite for recognition rather than a shortcut to it.
Where this sits
Schema Markup belongs to Search, SEO & Generative Optimization, one of the seven layers of the Aingworth Glossary. The established disciplines brands use to improve discoverability. Useful, and often necessary, but tactics that sit on top of a brand's underlying authority infrastructure rather than replace it.
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