Structured Data
Information formatted so machines can read it directly.
Technical Term
Full explanation
Structured data is information organized in a standardized format so machines can read and interpret it directly, rather than inferring it from unstructured text.
Why this matters
It removes guesswork. Anything a brand leaves unstructured, a system has to infer, and inference is where misrepresentation starts.
Where this sits
Structured Data belongs to Search, SEO & Generative Optimization, one of the seven layers of the Aingworth Glossary. The established disciplines brands use to improve discoverability. Useful, and often necessary, but tactics that sit on top of a brand's underlying authority infrastructure rather than replace it.
Ready to see where your brand stands?
Start with the free diagnostic to see which condition of the Recognition Triangle is leaking, or read the frameworks these terms belong to.