07 · Measurement & AI Visibility

Citation Share

The share of answers on a topic that cite a given brand.

Industry Term

Full explanation

Citation share is the proportion of AI-generated answers on a given topic that cite a particular brand, relative to its competitors.

Why this matters

It is a comparative measure, which makes it more useful than a raw count. Being cited less often than a competitor is the finding, not the number itself.

Where this sits

Citation Share belongs to Measurement & AI Visibility, one of the seven layers of the Aingworth Glossary. How to know whether recognition is improving. Aingworth defines these plainly and does not adopt proprietary-sounding scoring language that belongs to other tools.

Related terms

Citation A reference a system uses, and often shows, when answering. Answer Share The share of answers a brand appears in at all. Share of Voice A brand's proportion of visibility within its category.
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