Share of Voice
A brand's proportion of visibility within its category.
Industry Term
Full explanation
Share of voice is the proportion of visibility, mentions, or citations a brand holds within its category, relative to its competitors, across a defined set of channels.
Why this matters
It is a familiar marketing measure that transfers reasonably well, as long as the channel set and time period are stated rather than implied.
Where this sits
Share of Voice belongs to Measurement & AI Visibility, one of the seven layers of the Aingworth Glossary. How to know whether recognition is improving. Aingworth defines these plainly and does not adopt proprietary-sounding scoring language that belongs to other tools.
Ready to see where your brand stands?
Start with the free diagnostic to see which condition of the Recognition Triangle is leaking, or read the frameworks these terms belong to.