01 · Recognition & Authority

Recognition Patterns

The six diagnostic outcomes, from Promising Claim to Recognized Authority.

Aingworth Concept

Full explanation

The Recognition Patterns are the six outcomes of the Recognition Diagnostic: Promising Claim, Hidden Expert, Validated Generalist, Strong Foundation, Recognized Authority, and Decaying Authority. Each describes a different balance of strength and weakness across the three conditions of the Recognition Triangle.

Why this matters

Patterns are more useful than scores. Knowing a brand is a Hidden Expert says exactly what to do next in a way a number never could.

Where this sits

Recognition Patterns belongs to Recognition & Authority, one of the seven layers of the Aingworth Glossary. What Aingworth believes. Recognition is the outcome; authority is the evidence that makes it possible. These are the terms that belong to Aingworth, most of them first set out in Become the Answer.

Related terms

Recognition Diagnostic Aingworth's free fifteen-question assessment across the three conditions. Recognition Triangle The three conditions of recognition: Clarity, Credibility, and Earned Authority. Authority Decay The gradual weakening of authority as evidence ages and references disappear.
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