01 · Recognition & Authority

Recognition Diagnostic

Aingworth's free fifteen-question assessment across the three conditions.

Aingworth Concept

Full explanation

The Recognition Diagnostic is Aingworth's free fifteen-question self-assessment across Clarity, Credibility, and Earned Authority. It places a brand into one of six Recognition Patterns and shows which condition of the Recognition Triangle is leaking.

It works by asking fifteen questions structured across the three conditions of the Recognition Triangle, then scoring the answers to surface where a brand's weakest condition actually sits, rather than leaving Clarity, Credibility, and Earned Authority as abstract categories a brand has to self-diagnose without a method.

The output is deliberately a pattern, not a single score. Placing a brand into one of the six Recognition Patterns, such as Hidden Expert or Strong Foundation, describes the specific shape of the imbalance across the three conditions, which points to a specific next step rather than a generic number to feel good or bad about.

Why this matters

It turns an abstract framework into a specific answer about one brand: which corner is weak, and what that means for how AI systems currently see it.

Example

Two brands might both score "average" overall on a simple scale, but the diagnostic might place one as a Hidden Expert, strong evidence, weak public clarity, and the other as a Promising Claim, strong clarity, thin evidence. Both need work, but the work is close to opposite for each.

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Where this sits

Recognition Diagnostic belongs to Recognition & Authority, one of the seven layers of the Aingworth Glossary. What Aingworth believes. Recognition is the outcome; authority is the evidence that makes it possible. These are the terms that belong to Aingworth, most of them first set out in Become the Answer.

Continue with: AI Visibility Is a Range, Not a Number.

Related terms

Recognition Patterns The six diagnostic outcomes, from Promising Claim to Recognized Authority. Recognition Triangle The three conditions of recognition: Clarity, Credibility, and Earned Authority. Recognition Gap The distance between how well a brand understands its value and how well others do. Entity RecognitionIdentifying and classifying real-world things within text.Entity ConsistencyBeing represented the same way as an entity across the ecosystem.
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Ready to see where your brand stands?

Start with the free diagnostic to see which condition of the Recognition Triangle is leaking, or read the frameworks these terms belong to.

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