Authority Measurement
Tracking the strength and consistency of a brand's evidence over time.
Aingworth Concept
Full explanation
Authority measurement is the practice of tracking the strength and consistency of the evidence, citations, and third-party signals that make up a brand's Earned Authority over time.
What gets tracked is the body of evidence itself: third-party citations, the completeness of structured data, and how consistently independent sources — not the brand's own site — corroborate the same facts about the brand. It is a check on the record a model would find if it went looking, not on any single answer.
It moves on a different clock than visibility measurement. Visibility numbers can shift week to week as models update; authority accumulates from a body of evidence built over months, so tracking it needs a quarterly view or longer, read against a stable baseline rather than the last run.
Why this matters
Authority moves slowly, so it needs a longer measurement horizon than visibility. Tracking it is how Authority Decay gets caught before it shows up in answers.
Example
An authority measurement check might compare, quarter over quarter, how many independent sources — not Aingworth's own site — name Lucy Aingworth as the book's author, and whether that count is holding, growing, or thinning. One quiet quarter is normal; a decline sustained across two or three is the signal worth investigating.
Where this sits
Authority Measurement belongs to Measurement & AI Visibility, one of the seven layers of the Aingworth Glossary. How to know whether recognition is improving. Aingworth defines these plainly and does not adopt proprietary-sounding scoring language that belongs to other tools.
Continue with: AI Visibility Is a Range, Not a Number.
Related terms
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